Fair Housing Trends in Advertising, Marketing and Social Media

Duration: 60 minutes

Speaker: Doug Chasick

Available On-Demand

PURCHASE OPTIONS

Individual Purchase Options
On-Demand Available On-Demand. Watch the webinar recording multiple times for 30 days.	$189
Recording Download link will be emailed for single user access with handouts. Available in 3-5 business days, after Live Event. Never Expires.	$219
Transcript (PDF) PDF transcript of webinar with handouts will be emailed. Available in 7-10 business days, after Live Event. Never Expires.	$179

Group Purchase Options
Recording With License to Share Download link will be emailed with a license to share within the organization. Available in 3-5 business days, after Live Event. Never Expires.	$799	Select

ABOUT THE EVENT

The increasing scrutiny of practically everything multifamily professionals do and say certainly includes our advertising and marketing activities as well as our social media presence. There is a heightened sensitivity to the words and images we use and the lifestyle we portray. Since fair housing compliance is about the impact, and not the intent, of our words and actions, we must closely examine all of our advertising, marketing and social media content to make certain that we don’t cross the line into non-compliance. In this session we’ll examine HUD guidance, the evolving argument about social media responsibility, the use of human models, paid testimonials, the use of that funny little house logo and the ever popular “No No Words & Phrases” List!

Areas Covered:

Overview of Compliance Essentials
Existing HUD Guidance
What is Discriminatory Advertising?
Social Media and Fair Housing
Elements of a Compliant Campaign
The Updated “No No Words & Phrases” list
Human Models in Advertising
Testimonials and Compensation
EHO Logo and Statement

Learning Objectives:

Overview: How the Fair Housing Act impacts advertising and marketing
Fair Housing and Social Media
Sensitivity Awareness
Review “The Reasonable Person Rule” and how to comply.
Examine published HUD guidance about advertising and marketing.
How to avoid the “No No Words” in your advertising and marketing materials
How to create, execute and manage compliance advertising and marketing campaigns

Who Should Attend:

Community Manager/Director
Multi-site Manager (Area, Regional)
Marketing and Training Professionals

Handouts & Reference Material:

A PDF copy of the presentation will be available for download along with a PDF Reference Guide containing resources.

Speaker(s)

Doug Chasick

Doug Chasick, CPM®, CAPS, Adv. RAM, SLE, That Fair Housing Guy™, is the former President of the Fair Housing Institute, Inc. With more than 46 years of investment real estate experience, he began as the Resident Manager of a 524-unit apartment property and has been the President or CEO of five real estate companies, responsible for portfolios of over 28,000 apartments. Doug was awarded his CPM® in 1979 and was a member of the IREM National Faculty for eight years. A Senior Instructor member of the NAAEI Faculty, he leads the Advanced Facilitator Training course, is the co-author of “Outstanding Facilitation Techniques”, and a co-author of the joint IREM & NAAEI “Fair Housing and Beyond” course. He is a licensed Real Estate Broker in Florida, a licensed Expert Fair Housing Instructor in the Commonwealth of Virginia, and the recipient of the NAAEI Apartment Career & Education award.

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